First the Great Reset and Now Happytalism
Analysis by Tessa Lena
- July 23, 2021

This story is about happytalism. Due to the vast amount of information, this is part one of the series. “Happytalism” is a very tricky word that hasn’t gotten much attention yet — but we may start hearing about it shortly.
It’s a branding term that sweetly refers to the same transhumanist framework of the Fourth Industrial Revolution and the Great Reset (where real estate ownership is concentrated, where living beings are reduced to “digital twins” managed through the blockchain, and where we “own nothing” and eat bugs).
“Happytalism” is a piece of marketing language that lives together with “green and sustainable development,” “racial equity,” “inclusivity,” “climate justice,” “building back better,” and so on. Speaking of bugs, I can’t resist.

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