In a costly error, DoubleVerify’s faulty brand safety rating prompted advertisers to withdraw from X, revealing underlying tensions in the advertising industry.

Didi Rankovic April 18, 2024 READ

The context of all this becomes even more interesting considering that the demand for DoubleVerify’s services (and resulting huge revenues) stems from the likes of the controversial Global Alliance for Responsible Media (GARM, currently investigated by the House Judiciary Committee) “normalizing” the notion that companies must not advertise if a platform is found guilty of “misinformation.”