By Jason Reed September 18, 2023 READ
WHEN was the last time you ate meat? Or an egg? Or cheese, or butter, or milk? Not long ago, probably. Despite breathless sensationalist media coverage, the vegan movement (or, to call it by its trendy new name, ‘going plant-based’) has still captured only a tiny proportion of the population. Just 4 per cent have made the plunge and given up animal food products. Almost half Britain’s vegans are under the age of 34.