Mercola ~> Researchers Study Crafting Messages for Vaccine Compliance

Posted on February 17, 2022 by michael burgwin

Analysis by Dr. Joseph MercolaFact Checked

  • February 16, 2022
covid 19 vaccine messaging

STORY AT-A-GLANCE

  • In a study sponsored by Yale University — and started before COVID-19 shots were rolled out — researchers tested different messages of how to best persuade people to get injected
  • Messages designed to induce guilt, embarrassment, anger and “not bravery” were included
  • Psychological messages that involve community interest, reciprocity and embarrassment worked best, leading to a 30% increase in intention to get injected, a 24% increase in willingness to tell a friend to get injected and a 38% increase in negative opinions of those who decline to get the shot
  • The messages not only impact people on an individual level but are intended to further divide society, by encouraging people to pass negative judgment onto those who don’t get the shot and pressure others to comply with “social norms”

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About michael burgwin

A child of the peace and antiWar movements, a Truther with self-diagnosed Opposition Defiance Disorder, formerly politically liberal tho now politically marooned, and Post-Doomer, on any issue, I trend to the conspiracy side, sort through the absurd, fantastical and insane, until I find firm ground usually located just the other side of the censorship firewall of propaganda and orthodoxy, dogma, and other either / or thinking.
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