- November 30, 2021
STORY AT-A-GLANCE
- Beyond Meat has signed an agreement with the Jiaxing Economic & Technological Development Zone (JXEDZ) with plans to start producing its fake “beef,” “pork” and “chicken” products in China
- Production is expected to begin on a trial basis within months while full-scale operations are slated for early 2021
- The Beyond Meat brand is growing steadily, with total revenue increasing from $16.2 million in 2016 to $87.9 million in 2018; it was expected that its revenue would reach $358 million in 2020, but it exceeded that, hitting $406.8 million
- Beyond Meat cites human health as one of its driving missions that will be achieved by shifting from animal to plant-based meat, but it’s widely known that ultraprocessed foods like fake meat are the enemy of good health
- A hallmark of ultraprocessed foods are their long ingredient lists; Beyond Burgers patties contain 22 ingredients
- If you’re interested in saving the planet and supporting your health, skip the fake meat alternatives trying to disguise themselves as health foods and opt for grass fed meat, which is real food that’s being raised the right way, instead
This article was previously published October 7, 2020, and has been updated with new information.
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