During the time of the first century AD, citizens of Pompeii became very familiar with three simple words inscribed on terracotta bottles throughout the city.
The writing didn’t describe the contents of the bottles themselves. Nor did they suggest a date by which the product inside should be used, as one might expect. Instead, the three words heralded the name of the maker of the amber liquor held within.
Ex Officina Scaurus the bottles read—“from the shop of Scaurus.”