“Folks, we’ve been fighting a long time. And, yes, we are great fighters! A crisis arises and we mobilize to deal with it. A state exemption allowing consumer/patient/parent choice is under threat? A new vaccine is coming out? Freedoms threatened? We need to mobilize now!
But there’s something we must admit – we are still on the defensive. Our opponents choose the battleground – the location, the scientific material, the conversations we face against. And the same thing is happening with the COVID response, their greatest attack yet upon us.
Many of us have believed that if we just convince them of the science, then they will change their minds. But the historical record has shown that it’s not just about science. It’s about power and control.
It’s about narrative dominance. Whose story will win in society?